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Direct marketer continues to soar, driven by international growth.
March 16, 2012
By: TOM BRANNA
Avon Products may have stumbled, but Nu Skin continues to surge behind the success of its AgeLoc franchise. Since its introduction in 2009, AgeLoc has generated $1 billion in sales. Its two latest products, R-squared and Galvanic Body Spa, registered $100 million in orders when introduced as part of a limited-time offer in October. The company is also firing on all cylinders outside the US. The company’s year-over-year growth rate is 17% in Asia. More specifically, Nu Skin’s total business in Greater China gained 66% to $110.6 million, with the number of active distributors rising 21%. Now, Nu Skin has its sights set on India and Latin America, where it currently has a small presence in Mexico, Colombia, Argentina and Venezuela.
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